Posts Tagged ‘WordPress’

It has been a hot minute since I have fired up the ol’ WordPress blawg and wrote myself a letter. This effort has an audience of one: myself, and once you accept that, it gets easier. In this feed- and filter-driven 24 hour news cycle of technology, when you are staring at a blank page, it is asking you to be creative and say something. Say anything. It is much better on a cosmic, spiritual scale to create content than to passively watch the social network feeds go by.

I used to write poetry and stories to capture what I was feeling. This “blog” is full of it; when I was unemployed I kept busy (because ADHD) by pumping tons of those “witless driblets” into this online database called WordPress from a stack of hand-written journals that I subsequently burned in the mountains and the deserts in campfires. They’re all now indexed Internet content and ashes. Ribbit. Fuck you. Enjoy.

Once upon a time I built pages for music I composed, wrote, played, produced, rapped and sang on. Labored over, instead of going to class or doing homework, I caught them on magnetic tape and transferred them to a computer. I figured out how to embed those songs here with a play button. I still have a couple of handwritten cassette tapes I can refer to for source material and memories. That includes a page for M0nster Zer0, a band I was instrumental in–ha, ha–when I was in high school.

I remember making DJ Lurk compilations every year for 15 years, many times multiple disc sets, of my favorite music and giving them out by the dozens for free. Custom, handmade printed paperboard CD case insets, printed on an inkjet, and CD-Stomping labels on them. Those comps keep me grounded, and company, because you should always make your own mix tapes.

I used to record two hour sessions of vinyl-spinning to capture all of my music collection the way that I heard it blending and surfing together. That’s how it was on Pete Tong’s Essential Mix program on Radio One: a two-hour uncensored journey. I made this effort because the Woodweaver gave me a Sony DAT recorder that could do two hours per tape; that was hot tech at the time, and I wanted to use it. There are 12 Essential Mix @ Mordenkainen’s Parlour tracks, labelled with exact dates. They have incredible power to return me to years ago.

More recently, with a MacBook Pro and a shitty pair of USB controllers attached to Traktor, I would record DJing live at the Edgemont Compound, the Isle of Lesbos, Below the Chateau, or at a Dirty Little Mansion. This content has names and maybe rough dates, but I was asked to show up and spin, so I did. I get to wonder who this particular character is, because I can’t believe that I produced that. But it is undeniably The Froggacuda.

So there it is as evidence: a poem, a mixtape, an occasion: captured somehow so that I have to go back and verify that it actually happened for my audience of me. Memories that are fleeting ghosts. Content that is hard and unrelenting to experience again and try to put into perspective in the present tense.

Is this thing still on…?

I get a lot of questions about how to start one’s own website because I am that sort of nerd. This is partially due to the fact that I have owned froggacuda.com for almost 20 years now, and have had a web presence at or around that domain / name / moniker / handle for just as long. As King Fantastic says, “I be go to hell before I fuck my brand up”. I have spent just as long trying to figure out not just what my brand represents, but what I stand for — it’s part of being a human being if you think about it. You have a brand; it is you. You’re unique in this world, and you’re the subject matter expert on you, so you’d better get to work figuring out what that brand is. Maybe you should write a manifesto. I’d just recommend that you do it privately so that you can see how goddamn hard it is to sit down and write a blog post with an audience of 001: you. Because nobody else is really going to care. Ever. Not like you care about it: you expressed yourself. Maybe even like Salt N Pepa.

Status messages, actually, are the new blog. Twitter defined the concept of value in 140 characters or less, and the platform totally suits the sound byte culture of ADHD that is the norm now. I seriously believe that having ADHD is actually an evolutionary advantage, not a “disorder” nor a “deficit”. The beauty of cheating at your blog or your website (they’re interchangeable terms now) is that you can plug your Twitter stream-of-consciousness in as a sidebar (there! module top left!) and it updates your site. That is, if you Twitter more than you blog.

Lady Gaga as Queen of Hearts

Lady Gaga as Queen of Hearts

Here is the fundamental rule for the 21st century: whatever it is you have to say, I’ll be interested if you add value to my life. This is an important concept to catch, because of its corollary rule: Content is King. Certainly, appearance and functionality is Queen, but without valuable content, you can go fuck yourself and your fancy interactive 3D website or application. It does not add any value to my life besides a fleeting and forgotten sense of “that’s sortof cool”. That is Milli Vanilli value — the sort of thing that one-hit-wonders are made of. I’m too sexy for my shirt. I’m on a horse. Where’s the beef?

Poet Philip Larkin

Poet Philip Larkin

Do you know why I write? Because I am fuckin’ good at it. My Mom tells me so. My friends tell me so. My stats, no matter how pathetic, tell me so, because random people are stumbling across my content and commenting on it, and “like” buttoning it, and retweeting it, because by definition, it is original content for free and these entities are finding value in it. One of the most consistently hit posts I have made is a poem imitating Philip Larkin’s “And The Wave Sings Because It Is Moving“. Don’t ask me why, because I have NO IDEA; it’s mediocre poetry for me and that’s ME commenting on my own work. Remember: you are your own subject matter expert. Isn’t that why you got an e-mail address, and a WordPress site, and paid for a domain name, and hosting for the website, and set up your Etsy or CafePress e-commerce, and got a PayPal account and an eBay storefront and a matching Twitter handle; your LinkedIn and Facebook custom URLs are configured to represent that same nickname or persona that you casually developed years ago?

Stats 2011-03-08 at 9.32.08 PM

Stats 2011-03-08 at 9.32.08 PM

So you think you can blog. Well, write something interesting. Post photos that are thoughtful. I want to giggle or WTF or click on your status message and go somewhere I wouldn’t have normally browsed to. Make me LOL, or say WTF, or go “dawww!” Contribute something to me that will make me appreciate you and your unique point of view. Otherwise, STFU; I have a cornucopia of other feeds and stimuli that are working harder to catch my attention. Which has a span of short. I can barely pay it.

Do you know who has a brand? Lady Gaga. I fucking adore her; she is unashamedly her own self-generated brand. She works really, really hard at maintaining that brand, and as a consequence, 40-year-old fans like me are wearing a glow-in-the-dark LGG rubber bracelet on our wrist. OK mine is special: it was given to me by my goddaughter Tyler Rae who commented that although she bought it for me, she didn’t think I’d wear it. I haven’t taken it off yet, not even to shower.  Stefani Joanne Angelina Germanotta acknowledges that she cannot leave the house without becoming Lady Gaga due to her role in the world at large; this construction is moving and inspiring my godchildren and literally millions of her fans – Little Monsters — worldwide and possibly throughout the galaxy if you’ve seen her latest video for “Born This Way“.  Hahaha! She presents her manifesto!

Lady Gaga + Kermit the Frogg

Lady Gaga + Kermit the Frogg

This is the best example I can make of that ridiculous Supreme Court ruling that a corporation is a person. LGG should incorporate as a single owner ASAP to take advantage of this idiocy that is destroying America as I knew it: she could then hire lobbyists and really get to changing the world. If Arnold can win two terms as ‘Governator” of the most productive state of the union, then Lady Gaga can win the first female presidency. Because she has a brand, knows how to flaunt it, and then leverage the results, both good and bad. She just smacked Target to the curb because of a couple of questionable donations.

Lady Gaga is an over-the-top example because she’s…well, over-the-top. But that does not mean that her example should be lost or dismissed: she is representing herself, her brand, her persona, and — as a matter of fact — I know quite a few people who are actually representing themselves well on the wild blue yonder that is the Interwebz. Here’s a few of them; for other examples, check out any of the Blogroll to your left.

  • My Aunt Flo’s Etsy site, KnowYourFlo, a collections of totally awesome vintage sewing patterns that are one facet of an extraordinary woman
  • Valancy Jane’s CafePress site, Vjanity Faire, which features her signature phrase “hello pigeons” — I’m one of those too; the merit badge is proudly displayed next to my LGG Little Monsters one
  • Kristina Rose proves she’s more than just an “LA Face with an Oakland Booty” on her blog — not that we’re complaining about the latter two, but her street smarts and opinion are just as attractive
  • J.A. Huffman’s venture Surface Furniture, where one man takes visions out of his skull and crafts them in wood and metal and sustainability and dreams
  • J-Moon’s RX Earth consultation creation — he passionately believes we can heal this planet and shift the paradigms now rather than later by being smart about living
  • I also have a couple of other naescent projects up my sleeves that are vaulting on to the stage soon
Table by Surface Furniture

Table by Surface / photo: Jen Jansen Photography

You have no idea, unless you have done it yourself — or attempted to do what it takes to actually run, write, maintain, and promote a simple web address, much less run an entire brand by yourself. It is exhausting, and you can get lost in your perfection and never publish anything. I’ve been there, with a private folder full of ‘drafts’ and too scared that it wasn’t good enough to actually press record — in this case, go ‘live’ and throw some content out there. For an audience of, potentially, one. Everyone wants content, but I imagine that the average person struggles hard when actually trying to produce some. I am serious, this writing that you love takes a lot of love from me: let’s see you do it. I want to come back in a few weeks or months or years and read what I wrote just now and think that, like Eliza Dushku or another one of Josh Whedon’s Dolls, I was my best. What’s in your manifesto?

It is easy to set up a blog nowadays. It gets harder every day to find something worth reading, laughing at, or marveling over. But I think that part of playing things forward is the word-of-mouth status message to alert your peeps that this might be worth checking out. If anyone — even me — takes the extra time to turn it into a blog post, then we should consider this 21st century art. I salute anyone else who is actively participating in the stream of consciousness that is the tsunami of information that is online every second, constantly changing and continually being added to. I just have one request: don’t be afraid to throw some value into the maelstrom: become part of what is being created.

You can blog: now go do it!

If you look at my Archives, you’ll see that I actually used to write for myself, by myself, for years and years. The idea of transferring this to an electronic medium since I sit in front of my MacBook Pro most of my waking hours should be a no-brainer, except for one small detail. I refuse to use it privately; it’s just my personality.

When I was let go by Achieve Internet last year, I realized that unemployment, in a sense, is like forced vacation, and even if you really wanted to get on with your next gig, you had a metric shit-ton of time that you spent thinking about the world we live in, and life in general, and inevitably, you wander into some really deep, frightening places. So when I had all that free time where you literally cannot spend towards finding a job, I decided to type into this WordPress blog several hundred poems that I had written over my formative years in high school and college. And then BURN the original journals in the first camping trip I had taken in years with a couple of friends led by Kleptus himself.

For those of you who stumble across this and are not familiar with WordPress, it makes blogging and publishing so easy even a caveman could do it. The hinge here is that there is security; you can blog all you want and never publish a thing to the general Intarwebz. I think that you owe it to the online community to share; hell, everyone else is doing it and some are even making money at it.

Part of the fascination I have with the World Wide Web — rockin’ it at 14,400 baud since my first AOL account in 1992 where they asked me for a “unique” screenname, and the online presence known internationally as Thee Froggacuda was born — is that no matter how you interact with it, you develop a personality. On AOL in the early days, this used to consist of hanging out and doing free-form text-based roleplaying at something like the legendary Red Dragon Inn, which I just discovered is alive and well (and still has my “Kiss the ‘Tender” apron hanging in its accustomed place behind the bar), unless you were going back to the early, early days, hanging out and doing free-form dice-based roleplaying in Galsteefus’s basement.

The point of this bit of writing is that I have been taking writing for granted because of some sort of personal paralysis due to having a real live audience. And my worst critic is myself. I think that this says a lot. “I actually used to write for myself, by myself, for years and years.” That was earlier in this blog post. The archives are right next to you on the right-hand side under Archives, go figure. Choose a link; check it out.

This is where the public / private thing comes in. Our lives are on camera and on the Internet right now; isn’t it our duty to try to be graceful footage and Facebook for future generations? There is this misconception that old web pages die natural deaths, but I still have all of the HTML code, graphics, databases, and other artifacts from many iterations of my own Virtual Lilypad site, and nothing is safe from The Wayback Machine. Content production on them Intarwebz is, I would suspect, at an all time high and still rising. What are we to do with all of this dreck that we make public?

Whether you keep it public or private, nearly anything you do is capable of being recorded or transcribed or captured. And then traced back to or otherwise attributed to you. Tagged, if you will. I read an article that 1 in 5 US Recruiters Google your ass when your resume comes across their desks. People upload their own videos to YouTube, their own photos to Flickr, and their own shopping interests to Amazon. This is all content that may or may not be of any passing interest to anyone but the people that are adding the content. Where is the value?

  1. Creative aggregation of data
  2. Remixes and mashups
  3. Historical record

1. There is so much damn data out there at any given time being copied and created and beamed around the world, it is literally like a gigantic ocean. Data mining with all of that out there moving and morphing and trending and boiling has got to produce some fascinating art if it could be visually represented. When you dig into this matrix and start following threads, there would be intricate patterns and relationships and chaos theory butterflies, and I would probably just be hypnotized. With an uber dashboard to pan around and zoom, you could literally “zoom” all the way in with search algorithms to find specific pieces of content that are the catalysts for larger currents. Maybe one of those elements is one of these poems, songs, or stories that are contained in the Archives.

2. As most everyone knows, DJ Lurk loves hisself a good remix. He has even made some of his own. So I know how much of a labor of love most remixes are. There’s a relatively new piece of lingo the means essentially the same thing: mashup, which is a little more specific, at least in music, than remix. Most all of the created content on the Internet is public. Even if you think it is private, it isn’t as private as you think — somebody can see it and potentially mash it up with something else. Repurposing existing content in a new way is as much of an art form as making the content in the first place; in fact, many times a fresh take on an old standby is better than the original. Take Vince Shlomi — the Slap Chop is an amazing product, I know — but the Steve Porter Remix “Rap Chop” was so damn good I started following him on Twitter. I was going to spin the remix at the first chance I got but somebody beat me to it already. Speed of information flow is approaching speed of light.

3. History has always suffered because it was a privilege for the powerful and rich to be able to write the accounts. Publishing your own version — essentially documenting your own personality, life, and experiences — is, in and of itself, riches and power directly proportional to the amount of content you produce over that lifetime. You can’t take it with you, but you can sure make a conscious, good-faith effort to provide something for the seething, sentient mass of ones and zeroes to Borg. The value of anything that you do should be weighed first and foremost by whether you find value in it yourself. Then, and only second, think about the audience. The value of this blog is because I find it fascinating. If others do, too, well, icing is my favorite part of Delicious Cake.

I just realized — part of the reason writing electronically versus otherwise is less productive. I find that some of the most fun is using hyperlinks as footnotes. They’re even better because they are in-line, and you can click them if you want extra context or detail. However, they do a damn fine job of preventing me from getting my point across in a coherant manner sometimes. And potentially, other readers. Note to self. On WordPress, no less.

This was not the best content I have ever created, but I do feel like I cracked my knuckles and limbered up a bit before all of the writing that lays ahead of me, both personally and professionally. So, in the interest of reading more writing, well, an enigmatic word to the wise: GreenHouse.

Everybody knows that the economy sucks; the October Jobs Report is about as dismal as it gets, especially when you shovel into it and understand that:

“Not only did the economy lose a massive 240,000 jobs in the non-farm sector, but the previously reported declines of 159,000 in September and 73,000 in August were revised sharply lower to 284,000 and 127,000 respectively as well. As a result, the economy has now lost a total of 1.2 million jobs since the beginning of the year, with nearly half of those losses occurring in the last three months alone, pointing to an acceleration in the pace of erosion in labor markets.” -Anthony Karydakis, Fortune

Being part of such a massive bunch of horrifying statistic and having no job myself is, actually, quite exhilarating; the big question is how to keep myself from going stir-crazy without an unexpecting company to throw my heart and soul into, day in and day out including weekends and nightmares.

So I have decided to put myself on a writing regimen; I think I’ll do what any Gen-X, social network addicted, thirty-something who used to be an English teacher would do: I’ll WordPress all about it. Instead of trying to come up with some sort of literary masterpiece when I craft this nonsense with an audience of one, I think I will try to write every weekday that I am searching for a new career and try to find the humor and interest in the job of finding a job. I had a recruiter tell me to “enjoy my unemployment; with a resume like that, you won’t be for long”. It is this nugget of wisdom that I’ll try to take to heart as I blog and social network my way to some more pay-to-play project management. See you tomorrow.